City of Lanterns

I must admit I'm baffled. I love comics but sometimes I can't understand People.
During the 90ies, the comic book market crashed because of over speculations, multiple gimmick covers and such.
And now, it's the nineties all over again.
Barrack Obama is on the cover of amazing spiderman and people are selling this issue on ebay even before it is out (now it's out and the second printing is already on the way...).
http://www.examiner.com/x-591-Childrens-Book-Examiner~y2009m1d9-Obama-Spiderman-already-on-Ebay

I'm puzzled to see people still going for this limelights. 'Oh great Obama on a spiderman issue, let's buy.' It's touching but the worst is that few people will stick around to buy other comics, let alone read it before bag it or resale it as incredibly rare first printing.
Of course it does bring a light on MARVEL and spiderman comics thought I doubt it will change anything sale-wise speaking besides a huge peak on this issue.
It's a bit sad to see that people still follow the blindling lanterns without looking around and try to go beyond mere publicity stunts.
Don't get me wrong, I can understand the editorial staff of the House of Ideas doing that kind of stuff to attract people, it's their jobs. I don't know if the issue is any good but the problem is not there.
Stunts like that one, the death of captain america and such or the uber huge crossovers are good to bring back people to the fold of an Art which probably suffers from it's image of senseless-kid stuff. The main problem is People. The People who follow blindly the lights of lanterns of media market. People who buy an issue without really looking into it. People who buy 20 $ an issue who is gonna be on sale the day after fo 3.99$ (yeah probably gonna sell fast but hey you could try). People who buy things because it's been talked about on the telly without really exerting a real critical look on the item.
How many Da Vinci code sold without the people really looking and admitting it is badly written (well provided they do have other references to realize it is badly written but that 's another problem.) or not so great.
It is hard to have an objective look at things but if anything is stupid is just not to really look at it, not to look with your own eyes and develop your own point of view.
The lanterns are there to show the path not to blind yourself.
Go buy your Obama if you like, pay it the hard way if you want first printing for collecting, but if you just want a pic of Obama in Spiderman you can wait second printing or the trade. And read the story and see if it moves you in any way. That's the whole point of a comic book.